International Cross-border E-commerce Trade Expo 2024 Unlocks Global Commerce Opportunities

The 12th Shenzhen International Cross-border E-commerce Trade Expo (ICBE2024), a marquee event in the global e-commerce industry, was inaugurated on September 2 at the Shenzhen Futian Convention and Exhibition Center. The event, attended by Justin Lin, CEO of Easy China Warehouse, brought together representatives from the cross-border industry, news media, and numerous exhibitors to celebrate and advance cross-border commerce. Engaging nearly a thousand exhibitors, the exhibition showcased over 10,000 top-tier products and saw a steady influx of domestic and international buyers, stimulating trade talks and fostering a bustling atmosphere.

With a mission to connect the world and unlock new overseas business opportunities, ICBE2024 provided a one-stop “going global” solution for cross-border e-commerce. The summit forum, inaugurated on the morning of the opening day, aimed at empowering innovation and driving emerging blue ocean markets. Senior experts from cross-border industry-leading platforms, such as Amazon, Alibaba International Station, and Lazada, shared their insights on key issues like platform policies, product selection strategies, and market expansion. The forum sessions deep-dived into various aspects of cross-border e-commerce, offering detailed analysis and providing practical strategies tailored to the current market needs.

The second day of the exhibition continued the momentum, featuring special sessions on TikTok Shop, independent station themes, refined operations, and Latin American e-commerce. Delegates from platforms like TikTok Shop and Alibaba International Station, among others, discussed topics ranging from the sales model in the US and Southeast Asia to the latest skills for refined operations. A special delegation from Bangladesh attended the expo, symbolizing the global reach and influence of the event. As ICBE2024 progresses towards its grand conclusion, it continues to serve as a catalyst for the growth of cross-border e-commerce, encouraging companies to seize the last chance to participate and explore new opportunities.