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The Origin Story of Easy China Warehouse
In the aftermath of the 2008 financial crisis, Brian Miller graduated from college and set off to Spain to teach English. A visit to a friend in Taiwan marked a turning point when his friend told him, "This is where the future is." Planning to stay for just two weeks, Brian ended up living in Greater China for nearly a decade.
Determined to learn Chinese and do business in mainland China, Brian faced skepticism from friends who thought he would only end up teaching English. This doubt fueled his resolve. In 2009, he moved to Beijing on a scholarship to study Chinese, despite the city's pollution and overwhelming population. Mornings were spent studying, afternoons working for free, and nights diligently practicing Chinese characters.
With only $1,000 to his name, Brian eventually secured a job with a Chinese state-owned enterprise, managing exports to North America for five years. Recognizing this as his opportunity to master manufacturing and import/export, he simultaneously launched an Amazon FBA business with a friend. Tired of his government job, Brian moved to Shenzhen to pursue the FBA venture full-time.
As the FBA business generated some income, Brian started a sourcing company, taking on various projects through Upwork. One significant client request led him to pivot towards logistics. Accepting projects on commission and working for free initially, Brian’s determination persisted even when a major dropshipper contract fell through, leaving him with an operational warehouse but no customers.
Images of founder Brian Miller being the only one to unload a shipping container as the Chinese New Year holiday has already begun.
Instead of shutting down, Brian saw an opportunity. Leveraging his knowledge of e-commerce needs, he transformed the warehouse into a fulfillment center for FBA and e-commerce sellers. Reaching out to everyone he knew, he built a client base and developed software to streamline operations.
Today, Easy China Warehouse stands as a testament to Brian’s perseverance and vision, providing essential logistics services for businesses worldwide.
Podcast: Tragedy Creates Opportunity
Brian Miller, the founder of Easy China Warehouse, and Mike Michelini, one of the current owners of the business, discuss the early stages of the company in a podcast episode. Dive into their conversation about overcoming challenges and seizing opportunities in the dynamic world of global logistics.
